New Balance shoes

New Balance - the second largest brand in the U.S. sports footwear market.

New Balance was founded in Boston in 1906 and is today a leading manufacturer of technologically innovative athletic footwear and clothing for men, women and children. New Balance shoes and clothing are made with a focus on lifestyle, running, walking, cross training, basketball, tennis and outdoor apparel. New Balance has more than 2,600 employees worldwide, reported 2007 global sales of USD 1.63 billion, making New Balance the second largest sports shoe brand in the U.S. market.

New Balance is a brand that stands out.

New Balance has chosen to go their own way in the sports industry and is thus out of the tough competition. One of perhaps the most crucial elections in the New Balance narrative discourse was to follow the "Endorsed by No One" - philosophy, which it adopted in 1980, and means that you have chosen not to pay celebrities to wear our products, but instead invest their money in research , development and charity. The decision to retain their domestic production has also proved very successful and has now grown into one of the world's largest shoe manufacturer with domestic production at five factories in the U.S., and a factory in the Lake District, England. The strategy to manufacture their shoes in different widths has also been very important for New Balance. Despite the "Endorsed by No One" philosophy, choosing several strong sports profiles using New Balance shoes and equipment, largely due to good fit and the ability to select the width of the shoes, not just the right length.

New Balance shoes - Yesterday typical running shoes today the height of fashion.

Thanks to the strong "retro running" trend in Europe New Balance trainers have had a huge upswing and New Balance currently offers a wide variety of 70, 80 and 90’s products in both original designs and new trend variations. New Balance is hard among trainer fans around the world and there is an ongoing debate and a great product search on the internet. New Balance trainers are worn today by all personalities, from the cool street guy to trendy businessman and fashion-conscious girl inside.

New Balance shoes and sports clothing - a company with over 100 years of history.

New Balance was founded by William J. Riley in 1906 and was then a small family business producing orthopedic topics. Over time, he focused his expertise in designing and manufacturing sports shoes. In the early 30th century designer Riley's first running shoe for Boston's running club "the Boston Brown Bag Harriers" and in the 40's New Balance focused entirely on making handmade tailored athletic shoes designed for different sports with a focus on running shoes, baseball shoes, basketball shoes, tennis shoes and shoes for boxing. In 1961 they got their first real success with the shoe Track Rochester, the first sports shoe with corrugated sole. Track Rochester became the favourite shoe for running coach’s and gym teachers, which led to the word spread about New Balance shoes and gave the company's position as innovative sports shoe manufacturer. Track Rochester was also the first running shoe that came in many different widths, which has become one of New Balance footwear characteristic unique advantages. From the late 1970s the company grew substantially during the ownership of Jim Davis. New Balance has since become a world leader in trainers and sports shoe manufacturers and today are New Balance trainers worn around the world.

Buy New Balance footwear.

Here at BRANDOSA you will find a large assortment of New Balance trainers to choose from. BRANDOSA offers a fast, free delivery and returns and open purchase for 30 days. Do not hesitate - buy your favourites now online.