adidas is Europe's largest manufacturer of athletic footwear and apparel and the second largest athletic brand in the world (after Nike). adidas has a wide range of high performance sports shoes for athletes, as well as stylish trainers for everyday life. The adidas motto; "Impossible is Nothing" is just as relevant for high performance athletes as it is for those wearing adidas lifestyle shoes. The essential feature of adidas shoes are the classic three stripes, an iconic design known right around the world.
adidas Originals Footwear
In 1996 separated adidas brand in three divisions: adidas Originals, adidas Sport Performance, and adidas Style Essentials. These three sub-brands all have different focuses, which is evident from the shoe design and technical features. adidas Originals is focused on fashion and lifestyle and the collections from adidas Originals are epitomized by the classic three-blade logo that was introduced in 1972. With a unique heritage of the sporting world mixed with street fashion, adidas Originals is an inspirational brand that fits today's fashion-conscious consumers.
The Three Stripes
adidas shoes and apparel are characterized by the three stripes that adorn the product - or "die drei Streif" as the say in German. The stripes were originally added to addidas sports shoes as a stabilization function, but they quickly became a strong branding design for adidas. adidas then started using the three stripes on the sports team jerseys that were sponsored by adidas and the brand got massive exposure during the 1972 Olympic Games in Munich nnd the 1974 World Cup in West Germany.
Buy adidas shoes and trainers online!
Here at Brandos you will find a huge range of adidas models to choose from, everything from trainers, running shoes, aerobics shoes, street shoes and performance shoes for both men, women and children.
